Instantly they gained popularity bringing in more than 250 million views in under three months. 50 of their creators made videos that they then posted on YouTube. The digital media company DanceOn was crucial to the success of "Watch Me (Whip/Nae Nae)." After striking a deal with Silentó, DanceOn reached out to its network of dance content creators to make instructional videos to the song for their #WatchMeDanceOn campaign. The video was listed as Vevo's second most watched video of all time.
As of March 2023, it has surpassed 1.9 billion views on YouTube, making it one of the site's 80 most viewed videos. Lil Scrappy and Rich White Ladies make guest appearances in the video. Set in a high school gymnasium, Silentó performs the dance moves mentioned in the song with dance crews, high school, and university cheerleaders, fans, even a trio of conservative women who later join in on the dance, and also incorporates videos sent in by viewers. The music video was uploaded online on Silentó's Vevo channel on YouTube on June 25, 2015, and shot in Atlanta, Georgia. In the promos, portions of Silentó's original music video are used, although there are new shots featuring him dancing with the Nick characters and rapping the remix. Starting August 28 until September 6, 2015, Silentó performed a remixed version for Nickelodeon to help advertise their Labor Day weekend line-up of shows ( SpongeBob SquarePants, ALVINNN!!! and the Chipmunks, Harvey Beaks, Sanjay and Craig, and Pig Goat Banana Cricket) under the title "Epic Dance Party". As of 2023, it remains his most well known song. With a viral clip on YouTube, the song was popular for its dance despite negative reviews, a combination of two popular moves cited in the title: the "Whip" and the " Nae Nae" as well as other hip hop dances from various songs, such as " Crank That (Soulja Boy)" and " Stanky Legg". The song peaked at number three on the Billboard Hot 100, where it spent six non-consecutive weeks. In March 2015, he was signed to Capitol Records, which released the track as a single with an accompanying music video. " Watch Me" (also known as Watch Me (Whip/Nae Nae)) is the debut single by American rapper Silentó.
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